sustainable ux &

circular economy

Why do I need to look at UX writing?

Simply put it is using words to create intuitive and enjoyable digital experiences. In comparison to copy writing, UX writing is already in product, so, users can get a job or several tasks done — as easy, conversational, and intuitive as possible.

Icon with User interface

As a small company, green startup, or NGO you don’t have the possibilities to hire for a full position, yet, you can still make a difference how your team approaches UX writing.

What has this to do with sustainability or circular economy?

The customer's values and awareness towards ecologically and socially sustainable practices and products is growing rapidly -- combined with global movements like the United Nation's Sustainable Development Goals (SDGs) and the EU's New Green Deal.

What does this mean for your product, service and business models? How can UX writing support your digital products and services? How can you create diverse value and become more resilient to market changes?

Together in work and teamwork sessions we will include your sustainability strategy and create a more circular approach in your UX process, and find intuitive, conversational words in line with your brand voice and style guide.

How we will work together

As a freelancer most of the time I work embedded in a project-related team, remote or on location, or as a direct sparring partner for co-creating concepts with a holistic view.

Map with a localization pin

Understanding status quo

In an initial call we find out what your circular and sustainability challenges are right now, what your system and your needs look like.

From there we decide if and how we can work together.

Afterwards we sketch potential formats and ways how to approach your immediate next steps.

Three hands on each other to show team collaboration

Getting started

To get started and address your biggest pains we tackle the first points together with

  • a hands-on UX writing workshop with the team,
  • work sessions to correct the most urgent copy in your product,
  • a design thinking workshop with focus on sustainability,
  • and more.
A piece of paper with sketched in game strategy

Analyze actions

After an initial dive into hands on work, we analyze and prioritize the emerged topics into actions.

This can include

  • setting up sustainability in your ux flow,
  • bringing your green goals into your product,
  • collecting, sorting, and prioritizing copy into a backlog or a content style guide,
  • and more.
Calendar sheet with a sprint feedback loop

Setting up routines

Depending on the prioritized actions the last step is all about bringing the circular actions to life.

This might include another workshop with the team to get them ready to write and familiar with the new workflow.

Or just digging into the work.


Or just write me an email
and let’s chat!

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